Presenter: Jake Wilson

Room: Ballroom, EMU 244, Level 2

Presentation: Inspiring Secure Habits: Building an Impactful Cybersecurity Awareness Campaign

Time: 02:30p – 03:00p

As cyber threats increasingly target human vulnerabilities, cultivating a robust security awareness culture is essential for organizational resilience. Drawing from over a decade of cybersecurity experience in awareness and training programs, Jake Wilson presents a practical, innovative blueprint for designing campaigns that drive lasting behavioral change. Attendees will discover how to leverage cognitive science and multi-channel strategies, including a communication principle of repeated exposure, to create engaging, memorable cybersecurity education.

Key tactics include:

-Targeted Micro-Training: Optional, bite-sized modules tailored to specific threats for accessible learning.

-Interactive Engagement: Gamified trivia, virtual escape rooms, or lunch-and-learn webinars with expert speakers to spark curiosity.

-Multi-Channel Outreach: Coordinated messaging via leadership, intranet, Teams/Slack, and social media for consistent impact.

-Relatable Messaging: Using real-world scenarios and pop culture references to enhance retention through cognitive biases.

-Peer Ambassadors: Empowering “cyber champions” to model and amplify secure behaviors.

-Measurable Impact: Tracking participation and behavior shifts to ensure success.